|
"Your website is the
least expensive advertising available" |
•
Form follows function
We believe that a website's function should be defined first, then designed
accordingly.
Among the many factors considered are:
| |
content
Always #1, including
information and how it is organized and accessed.
|
| |
format
Both text and graphical forms
are important to allow for personal preferences ~ we all know that some
people are left-brained, and others, right-brained. Animation catches
the eye, too, so that's a consideration if it's appropriate for the
content. It should be simple and attractive, leading your customer to
what you want them to read and what they're looking for.
|
| |
target audience
Who's visiting your website?
This consideration encompasses content, format and connection speed.
Content that is in a high-bandwidth format, like video, will drive away
customers with long load times. Although the landscape is changing
rapidly, many of internet users are still on slow connections. |
Above all, resist the temptation to
drive visitors away with ego. Bell and whistles come in dead last, unless that
animation serves a genuine purpose — like if you're selling jeans to teens.
Otherwise, the cost/benefit ratio is just too high.
|
 |
LED-LIGHT-THERAPY.COM
showcases one of the leading skin care technologies available
today.
This simple, yet effective site generates multiple leads each
week for our client, and that
translates into sales! |
•
"Less" is More
Most people are looking for content over glitter and flash. And,
depending on who your visitors are, you want to keep it simple so they can
enjoy your website rather than have them click the close button just because
it takes too long to load. Surprisingly, many web sites put the
designer's ego first, and the heck with load time. We keep in mind
that your customers or web site visitors are there for a purpose - usually
to get some information about your service or product. The smartest thing a
website can do is to give it to them quickly and easily. When everyone
is on a super-fast connection, then we'll rethink that philosophy.
•
Maintenance
The site can be maintained by
MetriGraphics or by you. We use Front Page 2002 for most of our
websites because it meets all of our requirements, and it's an easy web
editor for those who want control over their websites for reasons of
content, creativity and/or finances. So, if you want to maintain the
site, we're happy to accommodate that. We can also provide training to
help you reach that objective. You also have complete control over
email accounts and other site features that you subscribe to.
Some examples of
our work...
Some sites are self-administered, and some are maintained by
MetriGraphics. All sites are designed in concert with the client, by
understanding their business, functional requirements and budget.
 |
 |
 |
Health Medicine is an organization dedicated to the
research, education, and practice of integrative and preventive health
care from a variety of disciplines |
SkinClinic.com is a
brick-and-mortar clinic and
e-commerce site offering
great
skin care products |
Accent
European
sells elegant and distinctive
Italian kitchens and baths |
|